L for lists

Lists are only as good as the person who makes them. Sadly this article should be subtitled L for late.  Despite making my morning lists the night before–usually a wonderful idea for motivating early and focused starts–I let myself be diverted by emails.

mailinglist2As a new author, the lists you need are  email lists. You may have thousands of followers on FaceBook , Twitter and other social media sites. But the followers you need are your readers who want to read what you write and read about you.

And the best way to collect these is to ask people to sign up for your newsletter by email. Not easy.  The incentive is the addition of a free report or something else that you know  will really be of use.

Plan Your Marketing

Join reader forums for the genre in which you write. Find out what people really want to know. Craft a set of articles to answer their questions and offer it as a free report or auto responder series to encourage fans to follow you and read your books.

Give value and you can hope to be repaid in kind.

List Marketing Resources

When you’re starting out, you don’t need to be spending money unnecessarily. Try

  • ListServ Lite:  The free edition is  limited to a maximum of 10 mailing lists with up to 500 subscribers each. But note that it is available for users who want to run hobby or interest-based email lists and do not derive a profit, directly or indirectly, from using the software.
  • Mail Chimp: This is the one I see being used most often for starter lists. Allows 12,000 emails to up to 2,000 subscribers for free. No contracts, and no credit card required. It’s free forever.
  • ListWire: Seems to do everything the others do and totally free. It does carry a small logo on messages  but nothing too obtrusive .

There is a down side to some of the free solutions in that you are subjected to marketing emails. If you want to unsubscribe from these, you may also be unsubscribed from the mailing service. 🙁

And for tutorials on opt-in offers check out  Lead Pages–I’ve always found it an excellent source of advice, and this Thursday, the 16th April, there’s a free webinar on the subject of opt-in pages and the tweaks you can make to optimize your website.

I’d love to hear about your email marketing solutions too.  Please share them in the comments below.

Today’s images from Morgue File  Lmf2

4 thoughts on “L for lists”

  1. Fantastic advice! I’m a new author so I haven’t done this yet. I really need to though. My novel comes out this year so I really need to start making connections. It’s hard though. I love the above about the report to encourage sign up. That’s going to be my next mission! Thank you 🙂

    TD Harvey
    A to Z participant
    http://www.tdharveyauthor.com

    1. And start early–I didn’t believe how early I needed to be, especially when signing up for book reviews. Some of your shorts would make a fantastic free gift too. 🙂

  2. I fear I don’t have any… but I’m lucky in that the poetry world is small and I know many people in it, so hearing what is going on is easy, which makes getting info and disseminating it fairly simple.

    1. As you can see, I’m not awash with sign up forms either 🙂
      It’s something I keep meaning to do–perhaps by the time I reach Z ?

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