Lists are only as good as the person who makes them. Sadly this article should be subtitled L for late. Despite making my morning lists the night before–usually a wonderful idea for motivating early and focused starts–I let myself be diverted by emails.
As a new author, the lists you need are email lists. You may have thousands of followers on FaceBook , Twitter and other social media sites. But the followers you need are your readers who want to read what you write and read about you.
And the best way to collect these is to ask people to sign up for your newsletter by email. Not easy. The incentive is the addition of a free report or something else that you know will really be of use.
Plan Your Marketing
Join reader forums for the genre in which you write. Find out what people really want to know. Craft a set of articles to answer their questions and offer it as a free report or auto responder series to encourage fans to follow you and read your books.
Give value and you can hope to be repaid in kind.
List Marketing Resources
When you’re starting out, you don’t need to be spending money unnecessarily. Try
- ListServ Lite: The free edition is limited to a maximum of 10 mailing lists with up to 500 subscribers each. But note that it is available for users who want to run hobby or interest-based email lists and do not derive a profit, directly or indirectly, from using the software.
- Mail Chimp: This is the one I see being used most often for starter lists. Allows 12,000 emails to up to 2,000 subscribers for free. No contracts, and no credit card required. It’s free forever.
- ListWire: Seems to do everything the others do and totally free. It does carry a small logo on messages but nothing too obtrusive .
There is a down side to some of the free solutions in that you are subjected to marketing emails. If you want to unsubscribe from these, you may also be unsubscribed from the mailing service. 🙁
And for tutorials on opt-in offers check out Lead Pages–I’ve always found it an excellent source of advice, and this Thursday, the 16th April, there’s a free webinar on the subject of opt-in pages and the tweaks you can make to optimize your website.
I’d love to hear about your email marketing solutions too. Please share them in the comments below.